Working in the Shadows Ch 4

Justin Falcone October 19,2012 Homework # 5 Chapter # 4 Journal In reading chapter 4 in working in the shadows we have seen that Gabriele is on his last week of training. Gabriele is giving the job to cut the four rows of lettuce that are in the path of the machine where the lettuce is stored in the boxes. Gabriele is realizing that 4 rows is a lot and his has to get them done. In this chapter you as the reader really realize all the courage, ambition and strength that Gabriel has. Gabriele has started cutting the lettuce the first day Gabriele couldn’t cut 25 heads before having to stand straight up and relax and stretch his back.Gabriele stayed strong and kept up with his cutting and as the days went up Gabriele has cut thousands of lettuce and was on his way to finish up his rows. In this chapter it tells us that Gabriele starts working with the rest of the group and tells us all the struggles that Gabriel is going threw. Between the aches and pains and the soreness, Gabrie l needs to stay strong, it really allows us as the reader to wonder how hard these immigrants are working. As Gabriele goes on with his workdays no matter how hard he is working he is getting yelled out to work harder even though he believes that he is keeping up with the rest of the workers.Something that caught my eye that I feel this chapter was manly about was the immigrant worker towards the American workers in the United States. On a Sunday morning Gabriel went to visit Mateo, and the comments Mateo where making for me as an American worker in the United States take it personal. Basically trying to say that Mexican and immigrant workers work much harder where they work in there country, and that us Americans only sit in offices and work on computers all day.Something that was left out in this chapter could have answered these comments for me and for Mateo that we as Americans work harder then these immigrants think we do. Gabriele could have given stories or even experiences h e had with working to back up us Americans. At least explain that the reason why immigrants get into the United States and take the labor jobs from many American workers is because immigrants allow the low pay and the extra hours of work, because it isn’t anything new for them.As seen in lettuce picking with the extra hours and the low pay, these immigrants don’t have a choice they need to take these jobs. Towards the end of the chapter Gabriele is explaining how hard this job is for him, one of the hardest and Gabriel has taking 2 days off to relax his body. This job I making Gabriele dream about it that how much he thinks about it and worries about going to work every day. After all in my eyes Gabriel realizes that this job is putting a number to him, but he will not quite, he will work threw pain and suffer no matter what.

Marketing to Baby Boomers

The Baby Boomers generation is generally classified by the children born after World War II; specifically anyone born between 1946 and 1964. The veterans, as we know them today came back from war, settled down, got married and had children. This was a great time in America as their economy was improving vastly as opposed to other nations of the world. It was a time of affluence, particularly in the Western side of the world. The â€Å"boom† describes the greatly increasing birth rate at these times. As seen in the following diagram, birth rates were higher than ever during 1946 and 1964, with a very close second in the late 1980’s and very early 1990’s. Currently, there are 78 million baby boomers in America, accounting for 40% of the adult population. This gives motivation to marketers to want to sell to this age segment. Persons 45 and older are responsible for 55% of the total consumer spending in the U. S. Marketers are striving to segment the market in such a way, that they will be able to target this age group and market directly to them. There is a vast difference in the ages of Baby Boomers. 1946 to 1964 accounts for a maximum age difference of 18 years. It is important to notice that those who are the older boomers, also called the ‘Golden Boomers’ would have different needs to be satisfied that those that are younger. This age segment can then be further segmented into the golden boomers who, today would be between the ages of 65 and 56, and the younger baby boomers being 55 and 47. Sub-Segmented Baby Boomers The maturing market segment as classified by Moschis, Lee, Mathur, & Strautman, in their book â€Å"The Maturing Marketplace; Buying Habits of Baby Boomers and Their Parents†, can be broken down into four main categories. Firstly, there are the Healthy Indulgers (18%) who are the more affluent and focus more on enjoying life than their careers. They tend to engage in purchasing activities that revolve around their own independence. Secondly are the Healthy Hermits (36%) who have experienced some attitude-changing occurrence in life such as the death of a spouse, and are in turn socially withdrawn. Marketing strategies that focus on conformity work well amongst this segment as they try not to stand out. The following two categories are less affluent than the previously mentioned segments. They are also the segments that look forward to their own house or appartment, as opposed to the previous that intend to move into a retirement home or a nursing home. The third group are the Ailing outgoers. These represent 29 % of the baby boomers. These are people who have accepted their â€Å"old age† but are still willing to get the most out of life and tend to be influenced by money-saying incentives. Lastly are Frail Recluses (17%) who are very similar to the ailing outgoers, however they have accepted spirituality into their lives and keep high spirits through their strengthened faiths. Information that is very interesting to the marketer is that not all individuals stay in one group in their life time. A healthy hermit might be influenced to join a church and increase their knwoledge of faith, thus leading to a switch to be more likfe frail recluses. Also, these segments don’t have set boundaries, and persons are more likely to be classifed by one of those four sub-sections by leading, defining characteristics, rather than completely defined through all the expected qualities. The experiences that each person goes through is what really puts them in any particular group. The Baby- Boomer Misconception A problem that many companies face is their set perception of older generations. There is a stigma that they don’t really have an opinion on what they buy and they will buy the products anyway. This is a sure way to failure when having goods produced for this age segment. Another mistake commonly made by firms is the misconception that â€Å"Baby Boomers have never grown up. † They believe that when targeting to younger generations, the marketing will reach the baby boomers as well. Though baby boomers have been recently showing tendencies of younger generations that do not fit the general description of their age group, such as openness to new experiences, and engaging in activities that are health and fitness revolved, this is not a reason to assume they will be influenced by the same marketing schemes targeted at younger generations. What Nyren suggests from his text is that infomercials is the upcoming media for marketing toward baby boomers. This age segment has a longer attention span, and they want to know more information on the products they buy. More times than not, the television ads that last 30 seconds are perceptively dismissed, and would not have had any impact on them. Perhaps then, the companies that market to this segment, should redirect their marketing efforts toward 30 minute commercials. There is a stigma attached to infomercials that they are long air-time wasting nonsense that no one watches, and for the most part, it’s true; these are not the infomercials that would grab the attention of the baby boomer. They want to gain more knowledge. They want to be informed before making purchasing decision, and infomercials tend to give the time needed for explanations. The trick is indeed to find a way to captivate the target market’s attention. According to the authors of â€Å"The Maturing Marketplace†, the baby boomers are heavily influenced by price specials and reductions. These are likely to be in the their top considerations when making several types of purchases such as hotels, airlines or cruises. On the topic of travel, they majority notion is that they enjoy travelling, but do not have the funds for it. Also, they are concerned that if they do have the funds for it now, after the recession, and they spend it on this leisurely experience, that they may not have funds for future necessities like their own health care, and funds to take of their families. In theory, an infomercial about a cruise that is targeted toward this age segment, that focuses on getting value for your money and having readily available medical attention is likely to be very effective. Purchasing Behaviour of Baby Boomers Marketers have to accept that marketing to any group with all the greatest efforts will still not always be as effective as one would like it to be. This is again because of one’s predisposition toward a product or message because of one’s experiences. A person who might have had a bad experience with a Russian individual may be inclined to stay away from products manufactured in Russia. However, marketers must still try to market these groups directly by attempting to find out their values and market their product in a way that would appeal to these values. Through much research, several values have been found that relate to baby boomers more than any other age segment. The first of many values is independence. This generation throughout time has redefined that age group at that time; they never stuck to their elder’s traditional values and beliefs. Whereas older generations tended to be more party-loyal with regards to politics, the baby boomer generation always had to know more about the parties, and the issues that affected them and that the parties stood for. Their independence also stemmed from the availability of options given to them that were not offered to their elders. They grew up in a time of affluence, and this ability for choice stuck with them throughout the years. This is an interesting value to be known by marketers as they would want to appeal to this. Positioning products in the minds of these consumers as giving them their independence, especially as they are now getting to a stage in their lives where they may require help, would be quite effective. A value that is held so dearly to the baby boomer is individualism. Again, stemming from their years being brought up, they were able to create their own paths, and basically be whoever they so chose. This is why life- insurance companies that offer customized plans do quite well. The individual wants to feel that their status is being considered, and that that they have choices with regards to costs and other aspects of a life- insurance plan. Another value is humanity. This is reflected in their desire for better customer service. A company with friendly, helpful staff is definitely much more appreciated than those without. Though this group highly upholds independence, they also want to know that when they go to purchase an item at a store, that they will be given the appropriate attention, and that the sales person would be competence in their field. The invention of the automated answering machine that are so popularly used by companies today are abhorred by this generation. They want to talk to a real person, who would assist them as necessary. These companies have implemented these answering machines to save on salaries. However, they are losing out on a lot more than that amount because people are straying away from that. They are taking their business elsewhere. Comfort is a value that is upheld by the baby boomers. They want products that will fit well into their lives. They want commodities that will be compatible with their routines. The marketer of a product such a diabetes testing machine, a product that would be necessary in their lives once diagnosed with diabetes, should position the product as easy to use, and quick. This is extended to other related values such as easily read literature on drugs. A marketer of a pharmacy should market his pharmacy as convenient for all their pharmaceutical needs. This then leads to the next value. Convenience is very important those in this age segment. Most of these values go hand in hand, though many marketers, as mentioned before, have the belief that this age segment is going to buy their products anyway. Baby boomers want the added convenience that they can be offered. When choosing a housing arrangement, they would to know that if needed, medical attention would be readily available and easy to attain. As mentioned previously, baby boomers take a lot of time when considering prices. Special deals and price reductions appeal to them a lot; money- saving incentives such as coupons, rebates and acceptance of various discount cards are considered by the baby boomers when deciding on what product to purchase. Youthfulness seems to be quite important today to the baby boomers. This however is sometimes misunderstood. The Baby boomers want to be healthy, and fit at their age. They are comfortable with the age that they are at, however, they want to be able to enjoy their lives to the fullest. This is why many belong to health and fitness clubs. The misconceptions lies in the thought that they want to dress like younger generations, and involve themselves in activities typical of generation xers and younger; this is certainly not true. They don’t want to engage in the activities, but they want the feeling of being younger. They want that their age not be a limitation to the sense of thrill and excitement that they would have felt when they were younger. The baby boomers want to feel secure. Security is a great need of baby boomers. However, they require different types of security; financial security, home security, security of mind with regards to their health. Financial services marketed to the baby boomers have to take into consideration the various segments of baby boomers. For example, brokerage firms specifically target healthy hermits. The home security marketers would target the more affluent of the baby boomers because they would have their homes and their valuable items to secure. Again, health security is one that is gained through comfort of mind. Firms targeting baby boomer health would be successful with tactics employing round- the- clock ambulance services. Life Alert is a company that does quite well because of its attention to the security that that age segment requires. Though older generations than baby boomers would be more appealed to such an item, the older baby boomers are retiring and want that peace of mind that comes that is satisfied by Life Alert. A value that is well- known through the Maslow’s hierarchy of needs if self-actualization. Baby boomers tend to be intrinsically motivated; they are interested in engaging in activities that will give them insight to themselves. They are still searching for what makes them them and they are impacted by advertising focused on this need. Future Expectations of The Baby Boomer Segment By 2029, the last of the baby boomers would turn 65 and are likely to represent 16% of the population. Currently, the oldest baby boomers are entering retirement, and as they represent 25% of the population, 18 years of pension payments are to be paid. The concern of many is that the payment of these pensions would be a burden on younger generations. Marketing toward their independence would bring great returns as they would feel like burdens to society. Health- insurance companies and financial service companies should target this segment now, in a way that would appeal to their secure futures. Beachbody and Baby Boomers The image above is one of the many that are found in the testimonials for Beach Body’s well-known fitness program, P90X. The woman seen above is Mary Crawford, who was a 61 year old out of shape, complacent woman. She used the beachbody products over the course of two years, starting with the Power 90 series, then on to the Power 90 Master series, and then started the P90X program. The infomercial for this program can be seen on a variety of cable stations that describe how high- impact it really is. Typically, one would not assume that a woman of 60+ would want to engage in such an activity. However, that is the view that is making marketers failures. Those were the opinions of baby boomer’s elders. Today’s 47- 65 year old cohorts are willing to do what it takes to be fit and healthy. Team Beach Body is appeals to the baby boomers in several ways. Firstly, it appeals to their desire for the feeling of youth. Being healthy and fit is a major need for these people and they are able to attain this through beachbody’s programs. Secondly, it appeals to their value of comfort. Beachbody offers an array of products for different levels of fitness. Like Ms. Crawford, someone would be able to go from very low fitness to an able- bodied, fit person. The infomercials are highly effective among this group because of its expansion on the product. It gives detailed descriptions of how the program works and how it is different from other programs. Also, Tony Horton, the creator of P90X has a sense of care to him. He seems to truly care about the people he is helping with his product, and this is important to the baby boomers. He too, being born in 1958 is a baby boomer as such is an inspiration to other baby boomers. He is a sought after trainer to many. His infomercial is one that was able to catch the attention of many because unlike other infomercial that promise quick results with little effort, Tony Horton explains how the P90X program is a high intensity one that requires time and effort. At first, to a marketer, this seems almost blasphemous. However, it has proven to be effective. The baby boomers, being information seekers, want to gain information on products before purchasing. Tony Horton was able to present his program with extensive information and be honest, and that is what caught the attention of many. References https://www.beachbody.com/text/success/2008/gamewinners/ss_maryc.html http://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html

Media effects

Information is the root of actions and becomes more important in this information age. The importance of information has even doubled, tripled, or even infinite as people in this age understand the necessities to learn about incidences in other part of the world and become more knowledgeable to use appropriate information for their advantages.As the sense of knowing give reasons and confidence to act towards issues, information, if delivered truthfully, can be the instruments of great deeds. In contrast if the information is manipulated it will lead people to disastrous wrongful acts. Televisions, newspapers, magazines, radios and the internet are public sources of information in which we can find out what happened in the world. The media, therefore, have been trustworthy sources of information, which is now seriously questioned since most of them do not truly inform readers about the truth, but tend to create public opinion that the sources want, driven by their political concerns.T his is true since nowadays, politic, in its nature is capable to influence and control everyone’s life and lifestyles, and has always in the spotlight. As society gets wiser, attention on politics has never been this scrutiny. With very powerful people or party played their hands in it, politics has been one of the strongest reasons why the role of media as a trustworthy messenger is questioned. In line with the idea, Lynden Johnson says that †reporters are puppet, they simply respond to the pull of the most powerful strings.†How Powerful Is Media?Mc Combs and Shaw in their book the Emergence of American Political Issue, state that today’s media have the powerful function to organize how the world looks for us. They might not successfully control our minds, but they are undeniably capable to â€Å"direct† our everyday thoughts.In similar tone, Shanto Iyengar and Donald Kinder in his book News That Matters, says that by paying attention to one issue a nd neglecting others, television is able to decide what American believed to be the most important issue to think about.For instance, Israel – Palestinian lifetime conflict has been America’s most important concerns in 2003, and judging from the nature of the issue (e.g. atrocities, suicide bombing, etc), it is newsworthy, but as the media turn their focus to the Iraq war, Schwarzenegger’s governor election and the California Wildfires, the Israel-Palestinian issue is somehow diminished, although the debacle is not even approaching a win-win solution (â€Å"Anti Propaganda Watch†).  Framing, Priming and Agenda SettingFraming is the process of making a â€Å"meaning† out of incidents or stories. In the effort of building a line of comprehension between journalists and the readers, the frames are often drawn from. It is said to often chosen unintentionally. As an example, when a journalist is making a story about the high rising rate of poverty in a state, he or she will have to do what is called thematic framing, which means that eventually, a connection will have to be made between the increasing rate of poverty and the state government’s policies. While in periodic framing, the routine nature of the story derive journalists to put the blame on individual   actors, preventing audience from making a generalization of the stories (Scott London).Priming is done when a journalist gives an extra weight onto an issue or an opinion, allowing people’s mind to have a change in their opinion. This is usually done by giving extra amount of coverage, making an issue salient while others not.Agenda Setting is even more conspicuous than the two terms we have mentioned before. It is a process of giving a certain theme over incidents that happens in a coverage area. By using materials that are sensitive to society, journalist can properly â€Å"put in ideas on people’s head†. For example, research shows that a single exposure on a violent crime-related news can heightened people’s fear of being victimized, which then gave the idea that violent crime is a very important issue (Media Effects).One of the most attractive issue on priming and agenda setting is the LA Times anti-Israel Propaganda. In the join the boycott website, there are enough reasons to make visitors of the site hate the LA Times. According to the website, the boycott is due the intolerable bias on news coverage relating Israel-Palestinian ‘endless’ debacle. Furthermore, it shows that LA times has done all of the three forbidden acts of journalism we have addressed before.In article titled Female Bomber kills 4 at Gaza Border, LA Times showed the humanities of the female self-bomber by discussing about her children and how much she loved them. The picture showed an Israel soldier holding a gun in front of a crowd of Palestinian worker.In addition, an article titled Two State Solution Sells Palestinians Short at LA Times, the website claims that LA Times has priming the atrocities of Israel and paying little attention to Israel victims of Palestinian’s atrocities. Those are only a few examples of the LA Times bias, displayed by the website (â€Å"LA Times anti-Propaganda Watch†).ConclusionThe role of media in our society is unbelievably important. Truthful coverage is always a worthy achievement. Politics does not come in the form of campaigns, elections, and the affairs of big government, but also the press as mind setters of the society.Paul Light stated that what media does is supplying what is considered to be important, even if they provide good substance and analysis; they have no control upon viewer’s choices of what they want to see.However, the audiences still have absolute control to choose what they want or do not want to value what journalists distinguish as important. Nevertheless, the psychological implications of framing, priming and agenda setti ng are less significant. The existence of a picture and the atmosphere of the language can be a gentle but powerful way to alter opinions to the preferred direction.Bibliographyâ€Å"How Public Is the NPR?† Retrieved March 19, 2005Iyengar, Shanto. â€Å"Media Effects.† 1998. Retrieved March 19, 2005 from â€Å"LA Times Israel anti-propaganda Watch.† 2004. Retrieved March 19, 2005 from London, Scott. â€Å"How Media Frames Political Issues.† 1993. Retrieved March, 19 2005, from Media effects Information is the root of actions and becomes more important in this information age. The importance of information has even doubled, tripled, or even infinite as people in this age understand the necessities to learn about incidences in other part of the world and become more knowledgeable to use appropriate information for their advantages.As the sense of knowing give reasons and confidence to act towards issues, information, if delivered truthfully, can be the instruments of great deeds. In contrast if the information is manipulated it will lead people to disastrous wrongful acts. Televisions, newspapers, magazines, radios and the internet are public sources of information in which we can find out what happened in the world. The media, therefore, have been trustworthy sources of information, which is now seriously questioned since most of them do not truly inform readers about the truth, but tend to create public opinion that the sources want, driven by their political concerns.T his is true since nowadays, politic, in its nature is capable to influence and control everyone’s life and lifestyles, and has always in the spotlight. As society gets wiser, attention on politics has never been this scrutiny. With very powerful people or party played their hands in it, politics has been one of the strongest reasons why the role of media as a trustworthy messenger is questioned. In line with the idea, Lynden Johnson says that †reporters are puppet, they simply respond to the pull of the most powerful strings.†How Powerful Is Media?Mc Combs and Shaw in their book the Emergence of American Political Issue, state that today’s media have the powerful function to organize how the world looks for us. They might not successfully control our minds, but they are undeniably capable to â€Å"direct† our everyday thoughts.In similar tone, Shanto Iyengar and Donald Kinder in his book News That Matters, says that by paying attention to one issue a nd neglecting others, television is able to decide what American believed to be the most important issue to think about.For instance, Israel – Palestinian lifetime conflict has been America’s most important concerns in 2003, and judging from the nature of the issue (e.g. atrocities, suicide bombing, etc), it is newsworthy, but as the media turn their focus to the Iraq war, Schwarzenegger’s governor election and the California Wildfires, the Israel-Palestinian issue is somehow diminished, although the debacle is not even approaching a win-win solution (â€Å"Anti Propaganda Watch†).Framing, Priming and Agenda SettingFraming is the process of making a â€Å"meaning† out of incidents or stories. In the effort of building a line of comprehension between journalists and the readers, the frames are often drawn from. It is said to often chosen unintentionally. As an example, when a journalist is making a story about the high rising rate of poverty in a st ate, he or she will have to do what is called thematic framing, which means that eventually, a connection will have to be made between the increasing rate of poverty and the state government’s policies. While in periodic framing, the routine nature of the story derive journalists to put the blame on individual   actors, preventing audience from making a generalization of the stories (Scott London).Priming is done when a journalist gives an extra weight onto an issue or an opinion, allowing people’s mind to have a change in their opinion. This is usually done by giving extra amount of coverage, making an issue salient while others not.Agenda Setting is even more conspicuous than the two terms we have mentioned before. It is a process of giving a certain theme over incidents that happens in a coverage area. By using materials that are sensitive to society, journalist can properly â€Å"put in ideas on people’s head†. For example, research shows that a sin gle exposure on a violent crime-related news can heightened people’s fear of being victimized, which then gave the idea that violent crime is a very important issue (Media Effects).One of the most attractive issue on priming and agenda setting is the LA Times anti-Israel Propaganda. In the join the boycott website, there are enough reasons to make visitors of the site hate the LA Times. According to the website, the boycott is due the intolerable bias on news coverage relating Israel-Palestinian ‘endless’ debacle. Furthermore, it shows that LA times has done all of the three forbidden acts of journalism we have addressed before.In article titled Female Bomber kills 4 at Gaza Border, LA Times showed the humanities of the female self-bomber by discussing about her children and how much she loved them. The picture showed an Israel soldier holding a gun in front of a crowd of Palestinian worker.In addition, an article titled Two State Solution Sells Palestinians Shor t at LA Times, the website claims that LA Times has priming the atrocities of Israel and paying little attention to Israel victims of Palestinian’s atrocities. Those are only a few examples of the LA Times bias, displayed by the website (â€Å"LA Times anti-Propaganda Watch†).ConclusionThe role of media in our society is unbelievably important. Truthful coverage is always a worthy achievement. Politics does not come in the form of campaigns, elections, and the affairs of big government, but also the press as mind setters of the society.Paul Light stated that what media does is supplying what is considered to be important, even if they provide good substance and analysis; they have no control upon viewer’s choices of what they want to see.However, the audiences still have absolute control to choose what they want or do not want to value what journalists distinguish as important. Nevertheless, the psychological implications of framing, priming and agenda setting a re less significant. The existence of a picture and the atmosphere of the language can be a gentle but powerful way to alter opinions to the preferred direction.Bibliographyâ€Å"How Public Is the NPR?† Retrieved March 19, 2005 from Iyengar, Shanto. â€Å"Media Effects.† 1998. Retrieved March 19, 2005 from â€Å"LA Times Israel anti-propaganda Watch.† 2004. Retrieved March 19, 2005 from London, Scott. â€Å"How Media Frames Political Issues.† 1993. Retrieved March, 19 2005, from

Resistance during the Transatlantic Slave Trade Essay

Resistance during the Transatlantic Slave Trade - Essay Example The resistances in Africa were defensive, offensive and protective in nature3. These were meant not only to discourage the Europeans from getting more slaves from Africa but to somehow send a message to the Western world that slavery is really unnatural and that no one has the right to declare that a person can be someone’s property.  Some resistances in African in the 18th century were in the form of relocation, particularly by the West Africans. As the market for slaves increased, many West Africans tried to look for areas that were less accessible to the slave traders. These Africans moved to lake areas where it was difficult for the invaders to cross4. Nevertheless, although some were spared through this way, there was no stopping the European invaders from getting more slaves from Africa.  Another strategy of Africans is by architectural means like building homes and villages with labyrinths, as well as high walls and several points of ingress or entry points, and egr ess or exit points5. This further confused the slave traders as most of them did not know how labyrinths worked. There were no reports, however, regarding the true effectiveness of these architectural works in preventing European invaders from capturing slaves.  Aside from these, there were also protective strategies like captive redemption, or the system of helping each other avoid slavery by using cash protection. Mostly, these were secret societies like those of the Efik and Ekpe, although they were able to help protect the African slave traders6. Still, just like the other previously mentioned strategies, there was no way to account for the effectiveness of captive redemption. After all, it obviously could not accommodate everyone. There were protective strategies but there were also offensive ones. The offensive forms of resistance included several rebellions in Africa itself. Among these were the Mandingo Rebellion in Mali and Niger from 1785-1796, the Hubbu Rebellion in Guinea in the 1850s, and the Bilali Rebellion in Sierra Leone from 1838-1872. These were all armed resistances that helped resist slavery and assert the freedom of the Africans from slavery7. Other offensive strategies included forming alliances among communities in order to protect people from the slave traders; Africans deliberately dropping poisoned food, wine and water along the paths of the European slave traders for an obvious purpose; and young men undergoing military training in order to be able to protect their communities8. The problem is that in many parts of Africa, all cultural and religious movements instituted to counter transatlantic slavery were brutally quelled by the government. One example of this was the Congolese

Systems Upgrade for an Accounting Firm Essay Example | Topics and Well Written Essays - 1500 words

Systems Upgrade for an Accounting Firm - Essay Example Hardware Requirements of ComputersWith respect to the accounting firm in subject, it is undeniable that the smaller firm use old computer systems in conducting their accounting practices. Use of circa 2005 models and Windows XP indicates that the small firm misses out on opportunity cost and convenience associated with new systems in the market. At this juncture, the essay will evaluate on the hardware needs of the small firm in terms of recommended computer models. In their earlier research, Kenneth, James and Mansfield (2012) found out that Mac computers feature as the leading products in terms of superiority, quality and reliability In order to upgrade the accounting firm, every employee will have to work with a Mac desktop computer. Since Mac computers possess different hardware specifications, it will be appropriate to select a model that not only possess the requisite features but also budget friendly. In this context, I would recommend model A1347 Apple Mac Mini Desktop for ev ery employee within the marketing department. On the other hand, auditors, ticket agents and accountants would work well with model A3870. Currently, the A1347 model retails at $390 while the A3870 goes for $25 and all prices are inclusive of shipping charges.Choice of each model depends on functionality requirements and professional purpose of the departmental computers. Conventionally, functional requirements for the marketing department differ considerably from those of the auditing or accounting departments.

Reaction of a certain article Essay Example | Topics and Well Written Essays - 500 words

Reaction of a certain article - Essay Example The median is a measure of central tendency in that it is a statistic that generalizes the typical values of members of a sample or population. The median as a measure of central tendency and location parameter is robust and resistant to the effects of outliers, compared to the mean and mode. A data set can be symmetric or skewed. When a data set is symmetric, the right and left hand sides of the distribution are to a great extent balanced around the mean (Stuart 62). Typically, a symmetric distribution is one in which the mean, mode and median are equal or almost equal. The left and right tails of the distribution, therefore, have more or less the same length. On the other hand, when a data set is skewed, the right and left hand sides of the distribution are not balanced around the mean (Rider 149). The measures of central tendency associated with the distribution also tend to be unequal. Furthermore, the tails of the distribution tend to be unequal; one longer than the other. Generally, the skewness of a distribution may hint to the presence of outliers or measurement errors. In his article, The Median Isnt the Message, Jay Gould rightly defines median as â€Å"the half-way point† (Gould par. 2). Gould also rightly notes that the median is a measure of central tendency which, like the mean, can be exploited to one’s advantage when generalizing situations (Gould par. 2). In his article, Gould seeks to convince his audience that the median is not a perfect measure of a distribution and may be subject to misinterpretation. The author also seeks to clarify that in as much as the median is a measure of central tendency, its interpretation depends on whether or not the distribution is normal or skewed, and, if skewed, the direction of the skew. In his case for example, he would have assumed that he had just about eight months to live owing to his medical

Engineering Ethics Henrys Daughters Essay Example | Topics and Well Written Essays - 1000 words

Engineering Ethics Henrys Daughters - Essay Example This also forms part of the engineering ethics. This paper will seek to explore the meaning of proprietary information and issue an example which it will elaborate. It will also explore and thereby give reason as to whether it was appropriate for Henry and his daughters to work on the same project for different parties. It will then elaborate whether there are ethical limits to what the sisters can share with each other about their work. Finally, it will seek to answer whether Senator Bob should have rescued himself from the investigative committee and whatever else he could have done differently as a member of the committee. Proprietary information is sensitive information which a corporation possesses and often uses it to gain advantage in the competitive market. It entails highly classified information which it limits accessibility from its contents. Proprietary information can as well be called trade secret. Property information is vital for the success of most business entities, especially in the current competitive worldwide markets where many business administrators identify that the intellectual resources of business are vastly sought- after items. Policies of business entities may prohibit their managers, workers and agents from revealing or exercising classified or proprietary information beyond the precincts of the business entity or for individual benefit, during or after service, without the appropriate written business approval to do so. Generally, a business entity has to categorize information as proprietary for it to be regarded as classified. Proprietary information may comprise confidential formulas, procedure and techniques used in manufacturing. It can as well comprise a companys trade and marketing strategies, remuneration structure, client directories, contracts and particulars of its computer structures. In some instances, the exceptional information